6 | www.Ups tatePhys i c i ansSC . com | www.Hea l thL i nksUps tate. com 2022 has been a strange year. Its peaks and valleys seem to have heightened and deepened, creating an entity not unlike Disney’s Expedition Everest rollercoaster – ask your kids. At the outset of the year, I was ready to take over South Carolina’s health care information and marketing space. Finally, I thought, after nearly a decade of business partnerships, I was cast free to set my own standards, motivate my own team and instantly reach the pinnacle of success. Then life happened. Our big sister/sales manager had a stroke, paper costs increased 100% and we realized our websites and administrators all needed to be HIPAA compliant. The once smooth, silky and serene waters had quickly turned into the lake that never gives up her dead when the skies of November turn gloomy – ask our copy editor. Here come the icebergs, bringing with them a new understanding – the fact that business is hard! Like a puzzle whose pieces have been misplaced – or eaten by your dog – there’s no completion to business. It just meanders continuously, offering short-lived gratification but no true destination. This is why I chose to consciously enjoy the journey. Sometimes it’s nice to realize that the folks who work at HealthLinks love the magazine and believe in our mission. I’ll sit at my desk and listen to the team banter about nothing important and just smile. Heck, I bet if you caught him at just the perfect moment, even our copy editor might even tell you he doesn’t hate HealthLinks. Joking, Brian: You are the best. What a team we have created! My point is that the people around me enthuse my journey. Like any family, we may bicker and fuss, but, at the end of the day, we are here for the team and for the mission, both of which are far grander than any of us as individuals. From our HealthLinks family, I find confidence and security, not just since we are doing a wonderful job disseminating vital health information to our community but because we each have one another’s back when things inevitably go awry. We celebrate victories and commiserate in our defeats. We sometimes walk forward, sometimes backward and often sideways, but we always walk together. As the holiday season rolls around and we all take a collective deep breath, I want to take this opportunity to raise a glass – of wheat grass juice, of course – to this wonderfully flexible, immensely talented and relentlessly resilient HealthLinks team. Thanks for helping me get through this weird, wacky year. In 2023, look for HealthLinks to put an emphasis on providing even better, more thorough health articles, interviews and information and to seeing this content in more places than ever. As always, thanks for reading HealthLinks and cheers to a happy, healthy holiday season. Cullen Murray-Kemp, Publisher Cul len Murray Kemp UPSTATE Publisher CULLEN MURRAY-KEMP [email protected] Managing Editor LISA BRESLIN Assistant Editor MOLLY SHERMAN Copy Editor BRIAN SHERMAN Art Director KIM HALL Webmaster GEORGE CONKLIN Internet GENE PHAN Sales Manager MANDY WILLIS [email protected] Photography Partner CARIN SCATES carinscates.com Writers Media Consultant BRANDON CLARK [email protected] EMILY REILLY [email protected] Distribution Manager Latrale Gunther – [email protected] Distribution: C&R Marketing Administration & Bookkeeping GINGER SOTTILE Distribution U.S. Post Office, Harris Teeter, Ingles, CVS, Food Lion, Medical Offices TO ADVERTISE IN HEALTHLINKS UPSTATE PLEASE CALL 864-612-7694 MEDICAL MARKETING GROUP HealthLinks Upstate reserves the right to refuse advertisements. Acceptance of advertisements does not imply the service or product is recommended or endorsed by HealthLinks Upstate. No part of this publication may be reproduced in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without written permission from Medical Marketing Group, LLC. Medical Marketing Group 4 Carriage Lane, Suite 107, Charleston, S.C. 29407 843-732-4110 • [email protected] Issue 5.6 NOV/DEC 2022 JANET E. PERRIGO L.C. LEACH III COLIN MCCANDLESS LAURA HAIGHT LEAH RHYNE ISABEL ALVAREZ ARATA STACY DOMINGO THERESA STRATFORD LISA BRESLIN MOLLY SHERMAN BILL FARLEY DENISE K. JAMES AMY GESELL LISA WACK RILEY MATHEWS PUBLISHER'S NOTE Scan to discover our other HealthLinks platforms!
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